SFR 101: Create Constraint…

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What I realized I need to change 15 minutes after finishing my first webinar…

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What’s going on everyone, this is Steve Larsen and you’re listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels. Now, here’s your host Steve Larsen.

You guys, this is literally episode I think 101 and just so you know here on out, like what I’m going to do is from episode 101 on, is all about me documenting the journey of my entrepreneurial life now. You know what I mean? I’m on my own, I work for myself, which is both awesome and completely terrifying. What I want to do is, I’m just going to be, I want to walk you guys through what it is that I’m doing and why I felt okay to do what I’m doing and take the leap.

I know a lot of you guys want to, and I know a lot of you guys are and already have, which is great. Also, a lot of you guys that are listening are trying to. I’ve had a lot of messages from you lately, especially from that last episode I put out about my goals, reach out and say, “Hey, Stephen that’s awesome. I want to do X, Y and Z.” I’m like, “Hey, that’s awesome, like keep going at it, keep crashing it.” Get public about the goal. I always love doing that episode, look forward to it every year. I’ve got to wait another 362 days to be able to do it again, 61 days.

webinarAnyway, hey, I just wanted to share something with you guys though. I just did my first live webinar, and it was a smashing success, which is very, very exciting. I have been preparing for this webinar for specifically just working on this one thing for the last three or four days. Here’s how I did it. Okay, so last Monday, nothing was built, and so what I did is on day one, I built the registration process, so I went through and I built.

I don’t care what it is that you do, I recommend in some way, finding some way to charge $1,000 in whatever industry you are and sale it on a webinar routinely, repeatedly. That seems like the thing over and over again that people seem to make the money, the fastest money with $1,000 product on a webinar. Okay?
I would think through something.

What’s one thing that you can go out sell for $1,000, okay? That’s what I did, is I followed this step, this formula, which is day number one on Monday, I built the registration process. People would go in, and they could register, so there was a registration page. There was a confirmation page, and then an indoctrination page, okay, where they go through and there’s an indoctrination series that people got put on.

Then I like Zoom. I use Zoom with Zapier. If you don’t know what I’m talking about, that’s totally fine, but I just use Zoom, it’s a webinar platform, and I love Zoom. Anyway, so what I’ve done is, day one was the registration process. Day number two, which pretty much took the entire day, because I am a funnel perfectionist, I want to make it look awesome. I probably didn’t need to, but really takes a long time day one is coming up with the headline and the three secrets.

Once that happens then I can move on to the next phase, which is building up the actual registration process. Then that was, so that was day number one. Day number two I started focusing mostly on the script and like getting the first parts of those things done.

There was a lot I had to think through with the script, specifically the first thing you have to come up with the script is the offer, so I started coming up with the offer, how to make a sexy offer for a thousand bucks.

On day number three, which was yesterday, I built the membership area and put just something in it, the awesome stuff, totally amazing things. I built the membership area and the order process, so people go through that. There’s a way for me to actually get and collect money from people. I also put inside the members area several ask campaigns. I love the book ‘Ask’ by Ryan Levesque, that is a fantastic book and Russell obviously talks about the ask method as well in a little bit of different light in the book ‘Expert Secrets’.

Anyway, there’s a lot of other people that talk about that principle, how your success, the things that you want to go do, the things you want to accomplish you don’t currently have the creativity inside of you to actually become successful and actually how to make the money that you want to. Get used to asking people in the market what they want and get used to making that, instead of your own thoughts and ideas right?

I created several ask campaigns inside of the members area, so that while they go through and they’re consuming the kind of training that I have in there, they also could put certain questions in there they have. Like, “Hey, I’m struggling with X, Y and Z.” Now I have a map for the things that I need to go create. Then they’re telling me what they want me to make for them.

The reason that’s such a big deal is because there’s so many times in the past I have way overshot, way overshot the expectation of the customer. There’s nothing wrong with that, but if you do that little every time and do it in such massive extents, you actually can cause overwhelm. I’m excited to see what they say, because that’s currently running right now.

I went to sleep, sick actually, I had the fever chills, which sucks. You know like the shakes, I hate that, oh my gosh. I had it all day yesterday, and I was trying to work on the webinar and stuff and that was awful. It slowed me down a lot, but I was … Then I slept few hours, and I got up and I worked on my script on the slides, the actual present, the perfect webinar script.

I worked on it and I finished the first half, the three secrets about one and a half hours before the actual webinar. Which means I had an hour and a half to create an entire stack. If you don’t know what I’m talking about, go read the book ‘Expert Secrets’ or go to I think it’s perfectwebinarsecrets.com.

You can download a super amazingly valuable $7 thing that can totally change your life.

Anyway, so the stacks amazing, but I had an hour and a half to create a stack, which really I think it was like an hour. Actually, no, no, wait, it was 45 minutes, because there was an hour and a half from it that I was like kind of dying a little bit. Anyway, yeah, okay, cool. I had 45 minutes to create the full stack.

I did not create the kind of stack that I want to have ultimately out there, but I still made one and it was there and it worked. I had 170 people register, so I just want to, I’m not bragging, I just want you guys to know what I’m doing and I’m documenting the journey along the way, so you can follow it. You guys can see what you might do and get ideas on how to move forward also.

Please notice that I did not have the things ready in order to actually sell to get started. I just set the date, I started promoting it. There’s 170 people that registered just for my hot list, which is in a different audience, it’s a lot smaller.

webinarAnyway, 170 people came and registered and then 100 showed up, which is actually significantly, it’s pretty high, that’s pretty high show up rate. 100 showed up and then 20 bought right off the bat, which is awesome. There was only about 90 people on when I actually started the actual stacks part, which is like a 20, it’s a 22% conversion rate, that’s pretty high. That’s really high for a webinar, so I’m very, very excited about this whole thing. That’s what I’ve been doing.

Now, as I was giving the presentation, I could tell and I could feel the sticking points. I’m going to go back and I’m going to adjust those sticking points. I’m going to adjust all the different pieces there, and I’m excited to make those adjustments. There’s one massive thing that is missing from the webinar I just did, constraint.

This is one of the biggest lessons that I ever learned sitting next to the desk of Mr. Russell Brunson. I know I talk about him a lot, I hope that’s fine with you guys, but I just spent the last two years there, how can I not talk about it a little bit? This is one of biggest lessons though and it’s one of the things that I’ve got to go add in, because I could feel that there was a lack of constraint.

If you go look at the funnel hacks presentation, that webinar did $40 million, $40 million dollars in what? Like two years. $40 million in like two years, two and half years something like that, that’s crazy you guys. That’s ridiculous. $40 million, so I think we can learn from it a little bit. One of the things that he, I heard him say once was that one of the reasons it does so well is because of constraint.

At the beginning of the webinar he talks about ClickFunnels and he talks about the cost of ClickFunnels, how people are paying $97 a month or even up to $297 a month. The reason he does that is to introduce a limit and then as the webinar goes and he’s going on, he’s going on, he’s going towards the very, very last part of the entire webinar. Because he’s introduced the limit at the beginning, he can now release the limit for the people willing to take action now.

I think, I’m not near you, but I think I’m seeing a light part above you. There’s, yup, there’s a halo there, yeah, and definitely choirs of angels. I’m sorry angels of choirs, however that Christmas theme says it. Does that make sense though? You introduce a limit with the purpose of being able to remove it later on for the people who take action. That’s a huge, huge secret right there, massive secret and I hope that you understand what I just said there.

I am creating a software. I’m creating, it’s amazing, it’s brilliant. Oh my gosh, it’s something that I want, something that I need. I’m putting a software together that I already need, I already want it. I know it’s going to be amazing. It’s something that I want anyways, but what’s cool about it is that it’s going to allow me to introduce a constraint, because I’ll probably sell it for $27 a month, $30 a month. I want it to be kind of lower on the price amount, so that lot of people can get it.

It’s less about me making money. It has more to do with me being able to introduce constraints on my webinar.

No joke, okay, so think through…

Software is one of the easiest ways you can increase perceived value, that and physical stuff right, there’s a whole episode I did a little while ago about that, about how to increase the perceived value of things, very easily. If you’re selling electricity or you’re selling air, you really got to build that up.

Anyway, so I am very, very excited to build the go and create this thing, because I want to introduce constraints. As you’re thinking through your product, there’s something to, not something to it, is the tool of marketers scarcity and urgency. Find ways to introduce it. If you feel no natural scarcity and urgency in your own offer, create it, make it. Find out how to have it, because people won’t take action unless you help them do it, so unless you help them. Unless you actually put things out there where they’re like, “Oh man, I have to act now.”

Yeah, humans are naturally lazy, so you’ve got to do things, you’ve gotten things you’re offering, you’ve gotten things to your business whatever it is so that there’s scarcity and urgency with it. If you’re like, “Oh Stephen and I sell pretty well, but it’s not like amazingly,” or even if you do, start looking through and start dissecting what scarcity and urgency does somebody have to actually take action with your business now? Is there any? Have you crafted it?

There’s probably some natural scarcity and urgency, right, you can’t spend time with everybody, so you have to choose someone. There’s just some natural stuff, but how do you make people go a little crazy for it? You introduce actual scarcity and urgency. In Funnel Hacking Live, right, anyone of you guys have been to the last Funnel Hacking Live events or any events in general where someone’s selling, watch what they do really carefully.

There are elements of limits that they put on top of their pitch so that they can release them later on, and so that’s exactly what I’m going to be doing here shortly. I’m excited to do that, so I’m going to get going on this. I’ve got to wire frame it still. I want it to be an app mixed with like a desktop, like in browser or software as well. You could do it off your phone or off of the computer browser, and I’m excited.

codeI’ve already found some coders that can do it. I’ve already found a lot of … Anyway, it’s awesome. I’m excited to do it. It’s exciting and it’ll be cool, but that’s where my head is. I did, I sold 20 people out of 90 people are on there. It’s not a bad close right, and then there’s going to be, there’s a lot of people who couldn’t get on it with the … I am going to close it out here very, very soon and I think I can get at least another 10 people in as well. It’s awesome. I mean that’s pretty awesome.

That’s what I’m doing, that’s what I’m thinking about, that’s my stuff for the webinar, That’s all I really want to tell you guys is, as you are and that’s what exactly I just did. I just barely, actually just as a recording episode, the replay just finished. The replay’s done, so what I’m going to do now is go create a replay series for all the people who weren’t able to get on. Someone said they got on late, they thought it was at another time.

Someone said they got on, they watched, but they couldn’t get, the couldn’t actually buy it because they were in the car driving and they were listening to the whole thing.

Anyways, I’m going to do a replay series out to all these people, which I’m very, very excited about. I should close at least another 10 people, which is awesome, but that will more than fund the software that I will use to sell everyone else in the future, so there’s actual real scarcity and urgency. I mean constraint in order to create scarcity and urgency, but I want to introduce more constraint and I want to introduce more, “Hey, seriously take action now, because I’m not going to be here forever,” kind of feeling.

Anyway, there’s a whole bunch of more stuff coming up that I’m going to be building and tossing in there. I just thought I’d kind of … That’s the whole purpose of like the next 100 episodes or however long is, well from 101 and on is to for me to document this journey. For me to go through and say, “Look, this is what I’m doing,” and it’s not just so that you can put me in your ears, which however much I love that. It’s so that you can take action on it, and I would love to know what you’ve done with the things you’ve learned from this podcast.

I love reading the reviews on iTunes. I’m I asking you blatantly to go and put an iTunes review on there? Yes, I am. Do you guys know there is four to 500 downloads per day of this podcast now, there’s a lot of us out here and I would love to know what you guys are thinking about this with complete honesty. I would love it if it was a five star review, but still though even if not, I would love to know what it is that you guys are thinking about this, what things you’d like to hear, what things you’d like to know and let me know.

iTunesGo to iTunes, put in a review there and toss it on there, because it means a lot to me. It takes me about an hour per episode to get these things out the door. That’s a lot of freaking time, okay, I do it for a lot of reasons, but I love seeing what it actually does for people’s businesses and their lives. It’s fun for that last episode for me to see a lot of comments come back and see like all the goals you guys are setting, all things you guys are doing. That’s the exact same thing with this, is I want to be able to go and keep documenting what I’m doing so that you can model it too.

Sales Funnel RadioIt’s not just me talking to hear myself, although I do think I sound pretty amazing. It’s that I want to be able to help you guys whatever it is that you’re doing.

Anyway, go to iTunes, let me know, but then stay tuned as well, because I’m going to be documenting the journey of all the things that I’m doing and creating, so you guys can follow along and use it in your own business.

All right guys, I will talk to you later. Go get them, bye.

Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today’s best internet sales funnel for free, go to Sales Funnel Broker.com/freefunnels to download your pre-built sales funnel today.

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I'm a family guy in my late 20's who learned how to sell more by building sales funnels. During college I created my own business helping businesses with their sales funnels. Quickly, I realized that I was onto something. My clients sold more, worked less for the sale, and their customers were being served more. Since internet sales funnels are only now getting the light they deserve, I actively look for ways to fill the world with more of them. Learn more about me here.

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