SFR 19: Interview – Liz Tennyson (All-Star Funner Builder) Shares Her Rare Story And Outlook On Funnels

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If you’ve never met Liz then there’s a little spark missing in your life. She’s one of the most inspirational and hard-charging people I’ve met. Here her wisdom now..

ClickFunnels

Steve Larsen:

Hey how’s it going everyone? I am super excited today because I have a special guest on and it’s not too often that I get to go interview someone as amazing as Liz Tennyson. How are you doing?

 Liz Tennyson:

I’m amazing, hi everybody.

 Steve Larsen:

Good, good, good. I’m laughing still because a lot of people that I interview, it’s kind of early in the morning, and their either kind of half dead still or just not very lively and you’re already making me laugh. T

his is good. Liz, I was wondering just right off the bat. The first time I saw you online, I think it was in the ClickFunnels certified page and you were like just dropping these huge value bombs and I was like, “Oh my gosh, who is this lady? She’s killing it.”

I was wondering, could you tell us a little bit about how you got involved with funnels in general.

Liz Tennyson:

I was going to say I’m glad you didn’t mention, but then I’m going to mention it.

My first post in there was me with my silly, I guess it was one of the physical products, the book, that Russell sends out with one of his products. I can’t even remember which one, but I never get mail and so it was so fun to get something like in the mail and so then I posted it in the certified partner group and people were laughing at me.

The way I got started with the certification program really just started this Spring, I was struggling with- I had my funnel set up but I was using so many different systems and so frustrated because it was taking me forever.

I’m one of those people that I like to figure it out on my own. Especially even before I’m hiring somebody to do it, so I was still trying to figure out how to get everything up and I found ClickFunnels. I can’t even remember who said, “Liz, you need to get your head on straight and simplify.” 

 That month I moved all my funnels over and we had a really fantastic month and so then I started kind of going, “This is pretty incredible how fast I can create things.” I’m an action taker and so then from there-

 Steve Larsen:

I noticed that…

Liz Tennyson:

From there it just kind of progressed into I was telling people about it. I was telling people really they should be using ClickFunnels and then the opportunity for the certified partner came up and it just seemed natural.

Steve Larsen:

Yeah.

Liz Tennyson:

It wasn’t the best time. I have so many things going on with my book and my actual business, but it really, it’s on of those things that I just had to do.

 Steve Larson:

Now what is your actual business? What is it that takes your time?

Liz Tennyson:

I am a holistic health coach and a personal trainer. I run an organization called I’m A Fit Mormon and so my niche is obviously Mormon woman. Mom’s that I help stay healthy and fit.

Steve Larsen:

Cool. That’s awesome. Now obviously ClickFunnel has played into that a lot. Russel and I have been talking a lot about this. It’s so hard to define what a funnel is to someone who has no idea what the are you know?

Liz Tennyson:

Yeah.

 Steve Larsen:

It’s a challenge to do this. Was it for you easy to make the transition over?

Liz Tennyson:

For me it was. I think I’ve been doing business for so many years. Even when I owned a FedEx franchise in my 20’s.

 Steve Larsen:

Geez.

 Liz Tennyson:

It was the same thing in real life…


You have to know how to transition a client throughout your process so once I understood how that worked, it just was kind of putting it into the online forum. Even when I help my clients, you know, I know exactly step 1, step 2, step 3. I think that if somebody can get that concept, kind of step back from ClickFunnels for 10 minutes and say, “What do I actually want to do for somebody? What am I actually doing for somebody?”

Then you can build a funnel that can do that process. It kind of seemed natural to me…

I take about, I don’t know, I think last week I took maybe 2 to 3 hours and kind of wrote out you know the process I really wanted…

Where I could really serve somebody better, if I was to create this type of funnel.

If I was to create a really good sales page. It has to be good because then I want them to use my product that can actually change their life. I think if you step back for just a little bit and do that process. Then the funnel building is a lot easier.

Steve Larsen:

That’s so interesting you say that because I- “What am I doing for someone else and how can I serve them?” That’s such a good question to start with cause so many of us, I mean, we all want to make money, but when somebody makes that the pure focus, it’s really really hard to actually make the money on there. I almost feel like it’s a dog smelling fear.

Everyone can tell when you’re just there to pull their credit card out of their wallet… 

Liz Tennyson:

Yeah and you end up with a sales page that’s like “buy from me” and nobody knows like where did I find this guy that’s just selling- you know? Like just selling me his stuff and that works if maybe you have- I could do that with my community because they love me and they know I put out good stuff, so could build a page that says like, “hey buy my next thing.”

But it’s taken me 2 years to be able to do that and I don’t do that because I want them to understand what the products actually going to do for them and the… it’s going to take them from.


Even though I could pitch a product and make money, it still doesn’t serve my community the best and at some point that’s going to start diminish if I’m not actually serving them in some way.

Steve Larsen:

It seems like every entrepreneur goes through that though. Cause obviously you get in to make the money but you’re say that it sounded like there was a point where you bridged the gap between you know, “buy buy buy buy buy” and then over to help.

 Liz Tennyson:

I go through a lot of different scenarios, when I started, I thought it was going to be like a non profit right?

Cause I’m like, I felt like “oh I’m such an amazing person and I’m just going to give” and I know that doesn’t really work if you don’t actually go to be a non-profit and there’s no money coming in from like anybody that wants advertised.

You have to figure out a new way that I could serve people and that was like writing programs and being able to coach people through the process. At some point, even if it works on the front end, it at some point, you have to cultivate.


That’s what I love about ClickFunnels too is the culture. It’s really, I’m pretty loyal of a person. I’ve been married 19 years, I have my 4 kids and I’ve been a member of my church my whole life.

I feel like I’m pretty loyal but its hard to get me in. A lot of people pitch me, I have great energy, I really love people so a lot of people pitch me all the time. It’s hard to get me in a community. It’s hard for me to commit to a community. 

I was on the phone with somebody that was actually pitching me this weekend and saying, “Oh, Liz, you would do so much for our community and we really want you.”

And I said, “you know what? I was just at this incredible event for ClickFunnels and I’m in and I can’t really commit to something else because this is where my heart is right now and this is where I want to be and this community is growing really fast.

I feel like that I have so much that I could give to the community and people that are coming on to learn how to use ClickFunnels and build their own businesses and that kind of stuff.”

I just feel like the culture that you build around your product, even if the culture is we build great products, right, so you can keep putting out great stuff that functions well and serves people well. I think is the main bottom line that actually pays so much more on the tail end if you just look at it that way.

Steve Larsen:

Click FunnelsThat’s awesome. That’s really awesome. What about the ClickFunnels community made you that loyal?

Most people are in the community but you usually don’t go vet communities you know what I mean? That’s not something that most people go do.

Liz Tennyson:

Like I said at the very first, I wasn’t really looking for anything, it’s not a really if I were to look at it logically, even my husband’s like. “Liz, you have your own book coming out.” Like in book stores in January. We have a book tour, I am upper level management of my MLM company.

I’m traveling around teaching and so it’s not like a great time for me to even do this or commit or anything like that but I don’t know what it was.

It was way before the event this weekend, there was that feeling like this is kind of my, a lot of these people are going to be my family is kind of how I felt. I think maybe in the certified partner program, Nora’s done a great job of creating that community with those people and then when I got there this last weekend, I felt so home. I don’t know what it is and I’m not saying it’s that way for everybody. 

I normally don’t do that but I felt like I got meet Randall who was the second person after Derek that I was on the phone with for the certified partner program and he has the coolest job to sell to collect.

From that conversation, I sent him a card and all this kind of stuff. I’m sure he thinks I’m a total psycho because I keep telling him thank you but to meet him in person was, it meant so much to me. I don’t know what it is.

 Steve Larsen:

Yeah what is that? Why would that-

Liz Tennyson:

I think, well, so I’ve worked really hard, I guess I’ll tell you my back story.

I’ve worked really hard…

I got married at 19. Obviously I’ve been married 19 years so we can do the math. We immediately started having babies. When you’re 19 and you start having babies, you can choose two paths. You can choose college and take in a whole bunch of student loans to practically live. Or you can become and entrepreneur. Those are the two choices. I guess there’s a third choice, to like live with family and-

 Steve Larsen:

Die a slow death.

 Liz Tennyson:

Totally. My choice was to become an entrepreneur.

Miraculously I was hired as a manager at a bank. I don’t even- really looking back, I was 20 years old with a baby and they hire me. I worked graveyards while my husband worked days doing construction and we were trying to figure out like what type of business we were going to start. From that process we bought a franchise, we’ve done a whole bunch of different things.

I love the process of MLM. If it’s done correctly and I’ve been building businesses for a long time...

Really … after 19 years … gosh you got me all excited. Having Randall on the phone I don’t know what it was but it was like the universe is just confirmed your hard work matters, you know?

You built up to some really incredible things and that phone call was like one of those pivotal things that he told me on the phone he says, “I don’t tell people all this all the time” and he just said, “I can tell Liz that your life is going to completely change.”

And my life was already changing…

I’m already a hustler.

I’m already doing amazing things…

I already create that balance between a mom. I’m there for my kids all the time and I create incredible businesses. I’m able to keep that balance and do some pretty awesome things.

Then when he said that and I don’t normally, it’s so funny, cause I don’t normally care about if somebody gives me a compliment you know. My ego isn’t really connected to a lot of things and so for him to say that, normally, I’m used to people pitching me so normally I’m like, “yeah yeah”. Whatever, yes, like I know I have charisma and I know you want me on your team. You know?

 Steve Larsen:

This is the only time I’ve been able to do this.

Liz Tennyson:

Exactly. There was something, I don’t know if it was really … him or if it was just like everything was cultivated up until that point and I was just completely vulnerable and my heart was open to change.

At that moment it was like, “okay here we go, I shouldn’t make this commitment but I feel like it’s right so I’m going to and I’m going to let everything else ride after this.” 

I’m pretty good at making business decisions, I don’t chase the shiny object…

You know, I’m pretty solid and loyal and to the commitments that I make. It was like it was, “yeah lets just do this” I wasn’t all in. I just I don’t know what it was. It was good, solid people. I guess. Russell’s built an amazing team and this weekend begin able to meet so many of those people, really, I don’t know if you can call it, changed my heart, I don’t know.

Steve Larsen:

Yeah yeah.

 Liz Tennyson:

It just felt so solid.

Steve Larsen:

That’s awesome because most people do not want to meet their salesman. You know what I mean?

 Liz Tennyson:

I know and it was so funny because my husband was like, “maybe he’s just really good at his job Liz, like maybe he’s just a really good salesman.” And I said, “Well he is a really good salesman and I respect that about him.” But he also like-

Steve Larsen:

But he’s a real person too, he’s not being fake with you.

Liz Tennyson:

The connection we have, like he listened, which is really important to me if somebody listens. He listened to every single thing. He even asked me, “Liz, you’re a really exciting person…

…Are you a shiny object type?” You know?

 Steve Larsen:

Yeah.

Liz Tennyson:

He really wanted to build with the certified partner program people that are committed. People that were a good fit for ClickFunnels and so he was vetting me to make sure that I wasn’t flighty and gonna take off after I got really excited.

Cause I want people that are gonna finish and actually become certified. I was glad that he did that.

Steve Larsen:

You know I remember … I have two thought here. Trying to figure out which one to go for. I remember when I went to that last event. That last funnel hacker event.

I was actually in college and it was my last week of college and I didn’t have a way to get there and so I traded someone a funnel. I built a funnel for them and they paid for my plain ticket, a ticket to get in and two nights of a hotel and so I kind of just fended for myself for the others and stayed up all night in the basement of the Sheraton the last night there.

What was funny was I remember getting on the plane just going there and for some reason having that feeling like, I feel like my life is going to change. You know? 

Liz Tennyson:

Yeah.

Steve Larsen:

I didn’t work for ClickFunnels at the time. Russel had no idea who I was, anything like that. That’s not even how it changed it was just something inside though for sure that I don’t know what it was.

I came back and that was actually the first time my wife looked at me and she goes, “You seem happy.” I was like, “Was I not seeming that way before?” I didn’t know that I wasn’t appearing as happy beforehand but I guess she was like “it was a physical difference.” 

At the time I was going to go work for another guy.

I won’t say the name or anything in case he listens to this but she goes- As soon as I came back there was some other issue with this other guy I was going to go work for and she was like, “It was like this switch that flipped and you immediately went back to this other person and I realized that unless we go try and get you, find a way for you to work for Clickfunnels, I want the version of my husband that came home from that event.” I don’t want the other one.

 Anyways, not to digress on that, I’m just completely agreeing with you. It was a life-changing thing for me. It’s a very special thing for sure.

I wanted to point out and say congrats by the way.

At the last event, you won the best funnel right?

Liz Tennyson:

Thank you thank you, I’m raising my hands right now.

Steve Larsen:

I can see you actually. Woo.

Liz Tennyson:

Taking my virtual reward.

Steve Larsen:

Tell us about it. That’s awesome. That’s a big deal.

Liz Tennyson:

That was really fun. I knew that we would have some type of funnel hacking. The people from June’s event kind of told me about it but until you get there you don’t know what it really is.

You don’t know who the business owner’s are…

When you get there, you know, you go through the day and then business owner’s tell you a little bit about their business. Then Nora says, “Okay, you have until tomorrow morning to build them a functioning funnel.” 

Steve Larsen:

Woo.

Liz Tennyson:

Right?

 Steve Larsen:

That’s exciting.

Liz Tennyson:

Then tomorrow you will present it to the owners and they’ll pick a winner and hopefully we’ll get some really great stuff that they can actually use. Then there was two owners and she put names in a hat and pulled out names who had which owner and so we were lucky enough to get … he owns a flooring company in Idaho and he was incredible.

His name was Matt and we got to pick a partner so somebody had come over and Michelle said, “Hey do you want to be my partner?” And we were super excited. Then that night you get the opportunity to just sit and talk to the owner.

What was really cool is because I love to listen, right, to what the needs are, I had to ask him- He’s incredible person and he’s a genius and kind of he already knows about ClickFunnels.

He had five ideas. Five funnels that he wanted built, but we had to create one.

The night pretty much consisted of, “okay what funnel is most important? Let’s get very clear on what funnel is most important to you.” It turns out the funnel that was most important to him was to get people from the area, from Boise, Eagle and Meridian into his store.

He said that numerous times that that was the most important. I love, I know how to do Facebook ads and I know how to do targeting and research for that. 

With those skills, we created a funnel that was for him that was getting people into the store and it was only for those three areas and we him do a video for the front page and a coupon that they could bring in to the store that after they opted in, they could download the coupon.

Then we showed him a little bit of how to target those homeowners. We showed him how to target different home values with people so he could run some new ads to get people into his store. 

It was really fun…

We had a tough competition though. There were so many talented people there and when they would go up, I was pretty com- I don’t like to think I’m competitive, like I’m okay if I lose, if somebody does an amazing job to beat me.

Steve Larsen:

You’re okay losing, but not really.

 Liz Tennyson:

I’m like a good loser. My husband is a terrible loser. I often just lose on purpose so we can just stay married.

Steve Larsen:

I’ve totally done that before.

Liz Tennyson:

We almost got divorced like after year one from playing Monopoly. We can not have this game in this house.

 Steve Larsen:

It’s chess with us. I purposefully have lost many times to that game cause otherwise- Anyways, anyways.

 Liz Tennyson:

Anyways, besides that. There were some really talented people and as they were going up I thought, “Oh I want to be able to do this in the next funnel” because they had some really great ideas and really great converting processes.

Then the owners chose the winners. That was really fun…

Steve Larsen:

Do you mind taking us through the funnel that you built and why you did that?

Usually focus so much on the funnel side and you’re like funnel funnel funnel you know its hearing more about the Facebook ad and how that moved through the funnel. That might be kind of cool if you don’t mind?

Liz Tennyson:

For me, I have a lot of people, especially in the last couple months, I have highly converting funnels for myself and so people will say, “Okay can you do that for me?” The first thing I say is, “Do you know who you’re selling to? Do you know who you’re going to target?

Because if I build you a funnel and you don’t know who’s going to see it, you’re not going to make any money.” 

Steve Larsen:

That’s true.

 Liz Tennyson:

Right? If you can’t direct traffic to it, Russel even talked about this in the first session of the certified partner.

If you can’t drive traffic and actually have people see your funnel, it’s going to be really hard for it to convert because there’s not going to be anybody to convert. 

For that process the first thing we did is find out in the Facebook ads insights there’s a way that, obviously this is like a whole class of itself.

You can search home owners, you can search people even that want to do home renovation. Those types of things, we searched house values so we did, I think it was 150 to 275 and then 275-500 are the two different groups that we had we targeted women cause they’re usually the ones making the choice of changing the flooring in the house.

We did create because this business owner, we’re going to figure out him how to target and speak it correctly without it hurting anybodies feelings but a lot of moms that are nesting that are having their first baby, he finds that they come in and want new flooring, they want to change their house. 

Being able to help build him a list of pregnant moms in the area, own homes I think is a pretty targeted group that if you can get the message clear then it would be a really highly converting funnel for him.

Going through that the most important thing for him was that he is amazing. That he gives out spot cleaner. You can go in for the life of your carpet you can refill the spot cleaner from him. That is an amazing bonus. 

Steve Larsen:

Is that a front end or something?

 Liz Tennyson:

It’s a back end to get people to know that’s the service- that’s like a bonus that’s like unannounced that you just get from him.

Steve Larsen:

Awesome. 

Liz Tennyson:

The biggest point of the funnel from him was social proof.

He is big in his community. His mom started the company so they’ve been around for years. Right now all of the traffic that they get is from referrals, they have amazing reviews.

He has done, before he came to the event, he had some great SEO done so he ranks #1 on Google and he just has a ton of reviews on there that are all amazing.

 Social proof is a big deal…

We needed him on the page. Him because he represents the company and he really wants to be known in the area as the expert. To make a video just about flooring would not have met his needs.

So putting him on the video to introduce himself to start to cultivate that relationship, to start to cultivate that trust, was really important.

Then at the top of the page, it said, “Do you live in” I’ll have to look at the funnel again. I think it says, “Do you live” or “Are you from Boise, Meridian, or Eagle?”

 Steve Larsen:

Mm-hmm (affirmative) cleaver.

Liz Tennyson:

Because he doesn’t want any leads from anywhere else.

 Steve Larsen:

That’s awesome.

 Liz Tennyson:

If they get to that page and they’re not from that then they’ll go away right?

 Steve Larsen:

Yeah.

Liz Tennyson:

He’s not going to get leads that are not targeted, he’s not going to get leads that are going to waste is time and waste their time. Right?

If they’re not from that area, they’re not going to need his flooring. He doesn’t want to expand because he knows that they area that he lives in is big enough that he doesn’t have to expand to different areas, besides those three. 

Then below that was just an opt in that was “Hey get your free coupon, come in to meet Matt for the flooring needs.”

The things it had on the opt in though that were required was name, email and it had a drop down that they could tell him, “I am from Eagle, I am from Meridian, I am from Boise.” He would have that info so then he could create a segmented list for just Boise people. That kind of stuff. That was really really really important to him.

 We didn’t get the chance to do it but in our presentation we talked to him about, “you know obviously we would be doing Facebook pixels and stuff like that to do retargeting just to those people” and then the coupon. Then at the very very bottom was-

 Steve Larsen:

Was this like an opt in page then or?

Liz Tennyson:

Yeah its just like a video opt in page and then at the very bottom was a really cool thing for people that are creating social proof.

It was connected to his Facebook page so when people even go to that page, it will start to collect to those comments and just create more social proof for him which is really important.

Steve Larsen:

It was kind of like… now would he go and follow up after? Cause this sounds like a really simple, but powerful funnel. Was it two pages? 

Liz Tennyson:

It was just two pages and then the download that they could click to get the download for the coupon.  It was just an opt in and a thank you. 

Steve Larsen:

The reason I bring that in is because some people think like these funnels have to be huge just so many things you’ve got to put in it and you’ve got to have three up sells and a down sell and often, no, you don’t.

I’ve been building for real estate and they’re just 2 pages but they’re so powerful. It’s the way you use them. The messages. I love that that’s what you focus on. The messaging.

Liz Tennyson:

Yeah well and the most important thing for him, once we figured out, this is what I want it to do. This is the most important thing.

Of course you can build other funnels for different functions right?

Steve Larsen:

Yeah.

Liz Tennyson:

You could say like, we could’ve made like a sales page or send them to sales page like “hey and we have a carpet sale” right?

Steve Larsen:

Yeah.

Liz Tennyson:

He didn’t want to do that. That was cheesy to him. He wasn’t interested in putting anything on sale because his stuff is highly valuable and he doesn’t have to put stuff on sale.

Click FunnelsTo drive traffic a lot of time … even for me and this is a really good thing that people should be writing this down right now.

For me I built a Facebook page for my community because I am a social, like I am building a community. I started building this Facebook page and I was just on my Facebook and was like “hey we have a free support group” and people were going there and then I realized I don’t have anybodies information.

Everybody in the Facebook group, yeah it’s cool if they see my post in my Facebook group but I’m never going to be able to get in contact with them. At all, besides that Facebook group.

Then I created literally one page, right? That is for me, that says, you know they go there and they put in their information and then they get to click the button and it takes them right to Facebook page where they can ask to gain access. Then I have the information and I have a list that’s like my Facebook group people that opted in for the free support group and I can build a list on that. 

Having that functionality I think a lot of people discount the value that that can actually bring you in your business.

It works great for social proof…

 It works great for anybody building in a community or a lifestyle business. A lot of times people just go to “it’s really important to sell.” Just do like an opt in, take them straight to a sales page and for me it’s been so much more profitable to do this lead page, add value, then more people buy.

When they actually see my up sell and my down sell. That’s like a totally different funnel and a totally different product that serves a different purpose.

Steve Larsen:

How are you breaking even on ad costs usually? Cause that’s something usually that as far as funnel methodology goes is usually pounded into us upfront. I guess it sounds like you’re putting them in a normal Facebook group itself.

 Liz Tennyson:

Yeah so I put them into the Facebook group itself but I also sell.

Steve Larsen:

Mm-hmm (affirmative)

 Liz Tennyson:

Right from my page I do have a running ad, for me, for my lifestyle company-

Steve Larsen:

Oh cool.

Liz Tennyson:

That is you know a recipe book, I have my- I even run ads to get people to know my page exist. I spend money on that every single day that doesn’t make me any money except that it gets them to my Facebook page which then they can have a social group and….

 Steve Larsen:

I’m sorry we’ve got someone right out the window.

Liz Tennyson:

I’m looking around my room like, I don’t think that’s me.

 Steve Larsen:

Nope so I’m using, maybe I’ll pause it in actual recording right here cause. It’s the same lady, anyways yesterday, Russel was on a call with someone and he … this lady always comes at the exact same time that we’re always doing anything that has to do with recording at all, ever. She’s always like trimming the hedges. It’s never like she’s mowing the lawn or something like that. She’s trimming hedges-

Liz Tennyson:

On the other side of the window. 

Steve Larsen:

Literally- and she gives us the dirtiest looks on the other side of the window.

 Liz Tennyson:

Yeah, it is funny. You know if people don’t know this is the way business works, they haven’t been in business long enough. Like to have just like … really? Like this is happening right now? That’s just the way it works.

Steve Larsen:

She just stepped back into the parking and she like put her hands on her hips and she’s like tilting her head making sure that it’s all level. She doesn’t know I’m in here right now looking at her.

 Liz Tennyson:

I’m pretty sure that she sees that you’re in there. Let me see, is he still on that call? Let me go back and try it again.

 Steve Larsen:

I don’t know she’s wearing sunglasses and it’s like dark out still. We’re almost done, we’re not done.

 Liz Tennyson:

That’s just amazing. I feel like you need to go get a picture.

Steve Larsen:

And … woo okay we’re done.

 Liz Tennyson:

Okay she’s done awesome.

Steve Larsen:

So for a 1:38, for a while. Anyways … so-

Liz Tennyson:

I’m going to just really finish and say that I think that a lot of people, so they try to make things complex for two reasons. One they really don’t, they just want to make money. Right? They’re thinking of all the different ways. How are all these different ways that I can break even and make money right?


Or two, they don’t really have that idea of like, what is this function going to do for me? Like what is, if I build this funnel, what is it going to do for the person observing and what is it going to do for me? Where am I going to lead them? I think that that, being able to target correctly, saves me tons of money.

Being able to do that research, spending time doing the research, if you don’t want to spend the time yourself, pay somebody to do it. Right? Because you will save so much money on ad spent. Because I target the exact person that wants what I have.

 Steve Larsen:

Yeah.

 Liz Tennyson:

If you’re not targeting that and you’re just like “ah I don’t know, like women would probably want this.” You’re going to waste so much money. Being able to target more specifically will save so much more money on the back end.

Steve Larsen:

That’s awesome. I know we’ve been going a little while today and I just want to thank you so much for this. I actually wanted to ask, where can people find your book? That’s not a small thing to go through and write a book.

Liz Tennyson:

So awesome. I want to tell you, although it was ClickFunnels that wrote the book. It was because I built an incredible funnel. It was before I even knew, like I didn’t even know about free plus shipping.

I just did a JV with somebody that wrote an original book and nobody had read his book and so he pitched me on it and I was like, “yeah that’s exactly what I teach, that’s what my books going to be about.” 

 I built a funnel and I built it into a really easy group coaching program, that they got the book and they got the program and that first month, that first two weeks, I didn’t even know how to like- we had it on Amazon.

I didn’t even know how to get it to people. When they were buying it, I literally using a gift card to in my Amazon account that was like shipping to someone else, so I have like 500 names in my Amazon account with their name addresses. Cause I didn’t know.

I didn’t know how awesome the funnel was going to be…

We sold over 580 books in two weeks and the only reason we didn’t continue it is because I literally, I had two teenagers on different laptops, placing orders. I wasn’t set up to be able to have 500 people buy.

Because of that, the publisher was like, “Okay, we need to publish your book.” They contacted me, which was awesome because two years ago they didn’t care what I had to say. It was fun to actually prove like, “Hey I do know what I’m saying.”

I can help a lot of people and my book needs to be on bookshelves. That will be in mostly the Utah, Idaho area. Barnes and Noble does our book, Sams Club, Costco in the end December and in January.


Of course it will be online, so I’m A Fit Mormon is the community and then of course I have my own personal Facebook page which is Liz Tennyson and yeah that’s how they can find me.

 Steve Larsen:

Now what’s the name of the book? Is it I’m A Fit Mormon.

 Liz Tennyson:

No so it’s called Fit For Good. It’s not even specifically for Mormons I just obviously have that niche that I speak to and help but it’s Christian based, it’s really with the premise to take anybody, not just women.

Anybody from the idea of like weight loss and eating low calories right?

Cause that’s what the world tells us is part of like heath…

To actually what’s the intention behind wanting to get fit, what’s the intention for me, I want to serve as many people as I can and I need a ton of energy. I need to feel good, I need to think clearly and so for me, that’s my intention. That’s the reason I stay healthy, that’s the reason I stay fit.

Taking people from the way the world tells people to be healthy, like the world tells you-

Steve Larsen:

A weird way to do it.

Liz Tennyson:

And to sabotage your body and beat yourself up and then don’t eat anything, to okay, eat with intention with consciousness, pay attention to what you’re doing functionality wise to be having your blood pump in your body and letting all your organs be able to do their own job.

It’s not like a boring holistic book, but it is a Christian based book…

I'm A Fit MormonI talk a lot about being able to serve more people and being able to really feel and get inspiration from God that we can really go out and do a lot of good things and be healthy. It’s called Fit For Good and it will be ready at the end of the year.

Steve Larsen:

Why is she back? She’s looking at the same bush.

Liz Tennyson:

I just can’t.

Steve Larsen:

This is crazy. Anyways, I want to thank you very much for jumping on this…

I always take notes, I literally have a full page of notes. All the stuff that you said, “you focus on what is the actual funnel going to be doing for people”, “build a culture around the product is really important”, “do you know who you’re selling to specifically and how it saves lots of money”, you mentioned, which is awesome, “don’t chase the shiny object”, “stop, don’t be so complex, be simple”.

Russell actually sat me down and had to talk about that a while ago cause I was all over the place. As soon as I did though and focused stuff started happening. It’s fantastic.

 Liz Tennyson:

Yeah.

 Steve Larsen:

Anyways, thank you so much for all you’ve done. Fit For Good is the name of the book, they can go to I’m A Fit Mormon dot com

 Liz Tennyson:

Dot org

Steve Larsen:

Dot org. I’m a Fit Mormon dot org. Cool is there anywhere else people should go to follow you?

 Liz Tennyson:

Just on Facebook. I do all my stuff on Facebook or Instagram. Under Liz Tennyson and then I’m a Fit Mormon.

Steve Larsen:

Thanks so much Liz I appreciate you taking your time.

 Liz Tennyson:

Thank you.

Steve Larsen:


This was super fun.

 Sales Funnel RadioLiz Tennyson:

Thank you have a great.

Steve Larsen:

You too.

Liz Tennyson:

Bye bye.

 

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I'm a family guy in my late 20's who learned how to sell more by building sales funnels. During college I created my own business helping businesses with their sales funnels. Quickly, I realized that I was onto something. My clients sold more, worked less for the sale, and their customers were being served more. Since internet sales funnels are only now getting the light they deserve, I actively look for ways to fill the world with more of them. Learn more about me here.

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